Life is about learning, unlearning, and relearning. Learning is continuous, and every opportunity to learn should be embraced. One person who has taken it upon herself to help others learn is Abosede Abisagboola. She’s the founder of 2A’s Events Ltd.
Having being in the Event industry for several years, Abosede in 2015, became an ambassador for IMEX, an organization keen on education development in the event industry.
Through her role, she has been instrumental in putting together delegations to attend IMEX America, providing event professionals with opportunities to grow and leverage their educational network on a global scale.
The impact of Abosede ambassadorship has been undeniably productive.
Through her event professionals in Africa have been able to operate on a global scale, gaining exposure to industry secrets, technical know-how, and a global and national industry network that positions them for success.
It’s not just about personal gains, but also about transforming the event industry as a whole.
One might wonder about the quantifiable results of this endeavor. Abosede and her team have assisted 20 event professionals so far, and the count is still rising.
No doubt, these professionals have experienced a shift in their businesses and how they deliver their services, thanks to their exposure to opportunities across the world and within their own regions.
Looking ahead to the 2023 edition, Abosede believes it will be a life-changing experience for event professionals.
The event industry is evolving rapidly, and staying at the forefront of these changes is essential.
The diversity of the industry globally presents opportunities for events catering to a wide range of people from various backgrounds.
The experience and networking at IMEX 2023 held in Frankfurt Germany did expose the adaptable process necessary for the industry experts and as usual, she led the Africa delegate to attend. And now geared towards Imex America this October in Las vegas.
But what are the ground rules to participate according to her
She said, “One must be an event professional in your respective nationality, running a thriving business that you want to bring on board to leverage and enhance through IMEX’s knowledge, Tradeshows cum exhibitions and network.
Additionally, you should have your visa and trip expenses covered, be prepared to network, exchange contact information with your peers through complimentary cards, and be willing to join associations.
It’s not just an opportunity to learn; it’s a chance to grow, innovate, and connect with the best in the event industry on a global scale.
In a world where learning is a continuous journey, Abosede’s role as an ambassador for IMEX exemplifies the power of knowledge sharing, collaboration, and the potential to transform an entire industry.
It’s a testament to the value of seizing opportunities for growth and the importance of paying it forward by assisting others in their educational and professional journeys.
Her commitment to the event industry is a shining example of how one individual can make a profound impact on many.
