As part of efforts to promote sales and reward brand loyalty, BUA Cement has launched its #WinWithTheKing promo.
This is the first of its kind by BUA since it was established. It is expected to run for 83 days.
This will see users of BUA Cement winning the company’s branded T-shirts, rechargeable lamps, TV sets, Generator set, tricycle for carrying cement, and Android phones. There is N16 million for 16 end users to win while the grand prize is a MG executive saloon car
The unveiling of the promo on Thursday in Abuja, the Managing Director of BUA Cement, Engr. Yusuf Haliru Binji, said it was time that the company reward its loyal customers, launch sales and build brand awareness.
Binji, who was represented by the Chief Financial Officer, Jacques Piekarski, said the promo is a way of showing its customers that they are important stakeholders to the giant stride the company is recording. “With this promo, we want to reward our loyal customers, launch sales and build brand awareness”.
“We take a lot of courage to deal with our customers, and distributors, they are very important to us and we take them seriously as we work hard to satisfy and support them. Their loyalty is important. This too is a platform to sustain sales and build a stronger brand,” he said.
BUA two new production lines will start operation by the first quarter of 2024, the company would be adding an additional 6million tons to its daily production capacity. “Currently, we are building two factories in Sokoto and Okpella, this will add 6million tons from the beginning of next year, and we will have a total production capacity of 17million tons a day.
On his part, Director Marketing and Sales Nasir Ladan, reiterated that the objective of the promo is actually to reward our loyal customers and also sustain our sales, all end users are eligible, exempted are BUA cement staff, their relatives, and all those that have a role to play in the organisation of this sales promo. Every other use, every other stakeholder is eligible to play.
