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Thursday, August 18, 2022

Tadafere Fashion Homes grows up in 3years


The world of fashion designing in Nigeria is growing by the day, the Managing Editor of African Voice Magazine, Wale Oladipupo examines the growth of a new fashion outfit. 

In this piece, Oladipupo speaks to dashing Abuja Fashionista and Chief Executive Officer of Tadafere Fashion Homes in Abuja, Nigeria, Miss. Esther Idollor Tadafe about the exponential growth of her business in 3 years.

For the benefit of those that do not know you, what are your names?

My names are; Miss Esther Idollor Tadafe and I hailed from Aladja community, a tribe precisely from Urhobo, Udu Local Government Area of Delta State. I am a Fashion Designer and we have been in business for 3 years since August 15, 2017. Though, it has not been an easy journey. It is like a dream come through, fashion is like a vision that you sketch out and then you cut to size but we thank God. It has been a great time being a fashion designer.

What took you into the trade?
Before now, I do buying and selling of fabrics but it was not just about this, I sell the fabrics and create styles for my customers, Then I told myself that I could do more and I began fashion.

What is the name of your Fashion Home?
It is called Tadafere Fashion; which is curled from my name and my surname.

Do you enjoy what you do?
When you have a dream and you have focus, you do not see hurdles as you keep doing what you love doing, you are open to mistakes, open to correction there will be no form of difficulty at all.

So I enjoy doing it.Can you give us a background of your educational career?
I went to Lagos State Civil Service Model College in Igbogbo, Lagos State and graduated in the year 2009 and further my education at University of Abuja where I obtained a Diploma and later moved to National Open University (NOUN) where I bagged my first degree.

Have you had any work experience?
Yes, I have always dreamt of being a Banker, so immediately, I went to First Bank and started a banking career immediately after my Diploma course. I worked with First Bank of Nigeria Plc for a period of two (2) years while I was there, I was also schooling and after that I got to Sterling Bank Plc after which I got inspired into doing what I love to do.

Where do you hope to be in 3 years time?
I want and hope that I can have a label that everybody will want to do business with, want to wear, fit in and I see myself opening a fashion home. It would not just be our Traditional wear but everything concerning outfit I have lots of lofty dreams.

Do you do Strictly Male or Female /children wears?
I do all of them, 70% of what we do is actually for the male, but on the whole we do everything.

Madam, what is the strength of your staff profile?
When we started the business we had just one (2) staff but by the grace of God we are now six (6), we have each Staff dedicated to what we do. 

Did you go for the Training to start the Business?
There were lots of skills that I needed to acquire and so I got the rudimentary training from one of my big brothers who has a fashion outfit. When I was working at the bank, I do visit him in his office and each time I visited him I was in the habit of selling my fashion wears at the same time. The fact is, when I was a banker, I see myself as an Entrepreneur. 

Do you have a set target of what to make out for in the Market?
I have always had the dream right from the start, I have different classes of clients and I am always ready to make wears for them. 

What will be your advice for the younger generation who were not ready to be patient for success?
I call them, the hustlers, if you do not have passion for what you do, you cannot succeed in anyway, there is a lot more to it. You have to love what you do, want it, see people and create it and then you can now talk of success. It’s a big and expansive industry and it’s not for everybody.

Who is your role model?
This is a question nobody wants to answer,cause most people don’t feel secure with names mentioned

I have a role model and a mentor!

By Ogunleye Ebenezer

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